TBWA/ Hunt Lascaris noticed that underprivileged children in the rural areas of the Limpopo Province were attending school without anything to carry their school supplies in. They decided to recycle the printed vinyl from old Nissan billboards to make backpacks. More than 4,000 students were given these “Adbags” packed with pens and notepads that were donated by partner agency TBWA\G1. Nissan aims to help an estimated 30,000 students each year, and plans to expand the project to other South African provinces.
Agency : TBWA\Hunt\Lascaris Johannesburg, South Africa.