Wednesday, July 19, 2006

IAG Landlord Insurance “Wallpaper”

The big fear among landlords is that there are strangers in their property who could do extreme damage. We chose to make their fears (almost) a reality by putting the evidence of tenant vandalism directly in their hands. We sent them a large piece of wallpaper that appeared to have been torn directly from their wall, but which reveals all the ways NRMA Landlord Insurance can make their fears a thing of the past, by giving the cover they really want.

Agency: M&C Saatchi, Australia.