IAG Landlord Insurance “Wallpaper”

The big fear among landlords is that there are strangers in their property who could do extreme damage. We chose to make their fears (almost) a reality by putting the evidence of tenant vandalism directly in their hands. We sent them a large piece of wallpaper that appeared to have been torn directly from their wall, but which reveals all the ways NRMA Landlord Insurance can make their fears a thing of the past, by giving the cover they really want.

Agency: M&C Saatchi, Australia.