The goal was to come up with a remarkable idea to put Pedigree in the spotlight on world animal day. We placed stickers in the shape of a dog barge in front of supermarkets and pet stores. These stickers were treated with essence of Pedigree dog food and therefore irresistible for every dog passing by. They ran towards the sticker and began to lick, sniff and wagged their tails. Dog owners immediately knew what to buy.
Agency: TEQUILA\Amstelveen, The Netherlands.