Wednesday, July 19, 2006

Banco Privado “Mattress”

A dimensional mail that evoked the tradition of European immigrants, stashing their savings under the mattress (a custom unfortunately revived during the 2001-2002 local banking crisis!) The box was a "bed". When opened, it revealed a mattress. Instead of money, underneath was the VISA card. Claim: "The new VISA card from Banco Privado. Turn it into cash." The text, both emotional and playful, says: "Before going to sleep, Grandpa taught you something that you will always remember. To preserve that advice, we had it coated in plastic."

Agency: CP Comunicacion Proximity, Argentina.