Tuesday, July 25, 2006

Sparkasse “Calendar of dreams”

Develop a mailing which invites savings bank customers to a consultation with their investment consultant. They used a calendar to illustrate the principle of investments. The invested money only grows slowly. But each day you get a little bit closer to your dream. If you combine the individual days of the calendar, you can realise beautiful dreams such as a convertible or a sailing ship. In the accompanying letter, the customer was invited to the consultation.

Agency: Jung von Matt, Germany.