The target group was young fashion-interested Berliners. So let's meet them, where young Berliners show off their fashion-interest: in the clubs. Not with boring promotion teams but with the media that a club offers. That way the stamp that the clubs usually give on your wrist as an entrance ticket became a very special one: a bracelet with the adress of Melange, the Berlin store for fine accessoires and jewellery.
Agency: Scholz & Friends, Germany.