MODS is the Swedish market leader in retouch and graphics processing. The best way to tell someone how great you are is to show it. That is exactly what Mods are doing here. A picture of an Account Manager at an Ad Agency is "accidently" sent to an Art Director working there. On the picture there are things that the AM want to improve to be better looking. The finished proof is also attached. The pictures are tailor-maid for each Agency. The aim is that the art director shows the mail to the other Creatives to make fun of the AM (and as a consequence talk about MODS and how skilled they are).
Agency: Akestam.Holst, Sweden.