Design a low-cost mailer which innovatively combined two objects - the carbon and envelope - in an unexpected way. The envelope poses an unusual request before opening it: write down the most hurtful thing you've ever said to someone, in the space provided. You'll then realise why when you find that your hurtful words have scarred a woman's image inside. A message from Women's Aid Organisation (WAO) follows, seeking support to sign a petition against violence.
Agency: Leo Burnett, Kuala Lumpur.