Thursday, November 20, 2008

Accenture India "Biplane Model"

Accenture wanted to leverage the 2-day NASSCOM HR Summit 2007, Mumbai showcasing Accenture's innovative HR practices. The agency was asked to design a communication piece that would drive footballs to Accenture's stall at venue, engage the delgates and deliver on Accenture's "Innovation in everything we do" promise. A biplane model made out of waste materials like discarded auto spark plug, ice cream sticks, nut-bolts, etc. was given away to delegates at the time of registration. The communication encouraged the recipients to participate in the "Spark Your Imagination" contest at the Accenture stall. A moderator at the stall handed out boxes containing waste materilas to the participants and helped them create their own models based on their imagination. The core message was " When you look beyond the obvious and innovate, the results can be amazing".

Agency: Wunderman Bangalore, India.