Wednesday, November 19, 2008

Golden Holidays "on-board cross-selling"

Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience "feel" their next holiday.

Agency: Ogilvy & Mather Kuala Lumpur, Malaysia.