Beijing Red Cross Blood Center "The dirty blood"

The dirty blood and the blood which come from undefined place may infect disease, so we have to focus on the safety of using blood. In some region, the resoure of blood supply cannot be guaranteed in a safe and reliable way. Thus unclean blood resoure may easily infect healthy people with some diseases. Publicity use to blood donation field service by using the conception of Chinese traditional paper which is highly water-penetrable, adding certain interaction demonstrations, they shall show that the unclean blood can increase the risk of being infected among people in blood transfusion. Audiences shall realise the dangers of unclean blood and be aware of the safe blood issue in this simle way.

Agency: Guangdong Advertising Beijing, China.