Neosaldina "Is Rio happy?"

Santa Clare Nitro do believe so and placed a giant panel in one of the most important avenues of Rio de Janeiro with the question "Is Rio Happy?" People can participate and send their votes - Yes or No - by SMS or web (www.orioestafeliz.com.br). The action is part of a croos media plan to Neosaldina, a brand of headache pills. According to the people's answers, the smile in brand symbol gets bigger or smaller every day. They launched the plan in october 1st and untill now it has an everage of 2.500 votes per day.

Agency: SantaClaraNitro São Paulo, Brazil.