Friday, November 21, 2008

Endangered Wildlife Trust "Daily Extinction"

To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, we ran a series of strip ads in The Times newspaper. As the readers paged through the day’s events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.

Agency: Lowe Bull Cape Town, South Africa.