Pedigree "Puppy"

As the winner of JCDecaux’s innovate competition, Whybin\TBWA\TEQUILA, won $100,000 worth of media and production from JCDecaux for their client Pedigree. The winning entry created by Kara Grey at TEQUILA\, allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a Pedigree Dentabone and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice.

Agency: Whybin\TBWA\TEQUILA, New Zealand.