Modern Shoe Hospital "Band Aid"

For 60 years, the Modern Shoe Hospital has been bringing weary footwear back to life. To remind people of their services, they placed sticky camouflaged band-aids on sidewalks in front of their store and outside local shoe shops. The band-aids conveniently stuck to the soles of pedestrians, reminding them there's a place to bring your "sick" shoes.

Agency: Target St. John's, Canada.