Santa Casa de Curitiba "Magnetic Billboard"

The preservation and vitalization program of the "Hospital Santa Casa de Curitiba" aims to implement a set of projects in order to preserve the historical and cultural patrimony, recuperate the buildings and improve the hospital equipment technology. With the purpose of concentrating donations and support to the hospital. It was developed a magnetic billboard that, besides asking for donations, functions as a collection place.

Agency: Bronx, Brazil.