WWF "Turtle Soup Bowls"

Indonesia is home to 6 out of 7 of the world's turtle species. Today however, less than 20% of the turtle populations remains. Every day, turtle eggs are stolen end eaten, turtles are killed and made into soup or satay, and turtle meat and shells are illegally exported to other countries. To attract attention to the issue of turtle conservation, WWF Indonesia staged a dramatic event in Kuta, Bali, during the Rip Curl Surf and Music Festival. Empty soup bowls were placed on the beach leading to the water, like turtle hatchlings making their way to the sea. Banners and other literature carrying simple facts regarding the treats faced by turtles were also available at the nearby WWF booth. The soup bowls attracted and extraordinary amount of interest. Spectators, both locals and foreigners, were literally stopped in their tracks by the innovative display. Questions were asked, photographs were taken, and news of the event has appeared on various blogs and websites. The success of this inexpensive display also means that WWF plans to replace it at various other such events in the future.

Agency: Advantage Advertising, Indonesia.