Sunday, July 02, 2006

Lynx Jet. Get on. Get off.

Trough a multichannel direct response campaign (TV, Press, Outdoor, Radio, Web, Ambient, Direct Mail, Mobile Phone) Lowe Hunt created every young male’s fantasy of Lynx Jet, an airline that never existed. Lynx Jet was a true 360-degree direct response campaign.

Agency: Lowe Hunt, Australia.