Faller "The world as model"

On a limited budget, create awareness for Faller model's extremely realistic model-making. In a guerrilla action, they changed the real world into a model. They placed stickers made of static adhesive foil onto public observation deck windows of skyscrapers and TV towers. For observation deck visitors, it felt as tough they were looking down on a miniature world built by Faller.

Agency: McCann Erickson Düsseldorf, Germany.

Tampax "A gift from Mother Nature"

Your montly gift from mother nature is a euphemism for your period.

Check the video here:
A gift from Mother Nature

Maruti Genuine Accessories "Key"

An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No.1 car company), it was the right time to push the genuine Maruti authorized car security systems. So the brief was to simply remind people how they could keep on driving their favourite car by securing it with genuine Maruti security systems. They had a simple solution to the problem. And the key to it was simply put, the "key"! They made some dummy keys that would fit in most Maruti cars and left them hanging from the door of cars parked in parking lots, outside apartment blocks, office buildings and so on. So that when the owners came back to the cars, it looked like someone was trying to tinker with the locks. A scary thought at that! And the tag attached to the key warned of the fact that next time they might not be as lucky! Thousands of enquiries, wich eventually led to a 130% jump in sales of genuine Maruti systems by Batra Auto Company. And that too in the first month itself. This activation also led to consumer affinity and goodwill towards Batra Auto Company. The only ones left unhappy were the carjackers!

Agency: Ogilvy & Mather Gurgaon, India.

Swiss Skydive "Free fall"

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Agency: Wirz/BBDO, Switzerland.

Inspiration.

A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Check the video here:
Subway Art Gallery Opening

Roche "Anti-Stress Balls"

Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women's awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. "You don't see breast cancer. You feel it. Do the self-exam". 50,000 balls and a flyer - explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.

Agency: McCann Erickson Lisbon, Portugal.

Masa Pest Control "Miniature magazines"

Masa Pest Control is on a mission to educate people on the importance of maintaining a rodent-free environment, and the tool for this is to have the proffesionals do it. The brief was to broaden Masa's customer base and promote their services among foreigners and Arab expatriates living in residential compounds. The concept of sharing space with strangers, more specifically rodents is not appealing at all. To dramatize the fact that rodents live parallel lives to humans, they sent miniature magazines "Hole Décor" and "Rat's Health" adressed to the rats sharing the houses of the audience they want to reach. Inside the magazine a tiny card stated the following: Rats can take over your house before you even know it. Call Masa Pest Control. The idea generated a responce over 20% more calls in the first 2 weeks. Moreover, people were amazed by the idea to the extent that they requested more copies of the mailer for their friends.

Agency: TBWA\RAAD, Saudi Arabia.

Aseema Charitable Trust "Abacus"

Aseema Charitable Trust wanted to promote the cause of educating street children... amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. The ubiquitous storm drain was transformed into an "Abacus". School was brought to the street!

Agency: 141 Sercon Mumbai, India.

Eye Bank Coordination & Research Centre "Donate"

They inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, "When one person donates his eyes..." and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, "When one person donates his eyes, two blind people can see." This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.

Agency: JWT Mumbai, India.

Milky Way "Conveyor Belt"

Passengers took part in a moving demonstration of Milky Way bar's stretchy caramel.

Agency: BBDO New York, USA.

The Mellor Partnership "Titles"

Upgrade your job, not your job title.

Agency: Leagas Delaney London, United Kingdom.

The Weingart Homeless Homeless Project.

To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.

Agency: David & Goliath Los Angeles, USA.

TV3 "Million Dollar Catch"

Nice ambient for the TV show Million Dollar Catch. Just place a sticker at the end of the lanes and advertise for your other TV Show.

Agency: Colenso BBDO Auckland, New Zealand.

Kingston Technology "Waterproof Memories"

To promote Kingston's waterproof pen drive with 32 GB memory, they used sand as a medium. A stencil was created with the headline etched into it. This was then pressed at low tide near the waterline on Mumbai's Juhu beach, wich attracts large crowds during weekends. below this was the Kingston logo and product detail printed on waterproof material and mounted on a board that was affixed onto the sand. When the tide started to come in, it covered the words, leaving only Kingston Waterproof Pen Drives behind. When the water retreated, it washed away the headline, thus driving home the central message. This exercise was repeated over several weekends, at different spots on the beach.

Agency: Six Inches Communication Mumbai, India.

Inspiration.

SKIN is a "mortal art" project created by the writer Shelley Jackson in which 2,095 people will each tattoo one word of a 2,095-word story called Skin, all in the same font (a classic book font). The full text of the story will never be published. It's up to the participants to find each-other and compile the story, if they're so interested.

Check the site here:
Skin

The Green Force "Shade"

This ambient idea was executed on the windows of various non-ac cabs in Delhi. When the window is rolled up, the image of a tree appears on the glass, wich actually provides shade to the passenger, along with the message "Trees give shade. Save them." Thus driving the point home that trees give shade and therefore we should save them.

Agency: Mudra Communications New Delhi, India.

Milano Chapter Motoclub "Ladies of Harley"

This calendar tells twelve true stories about Harleys and their special owners. They are special because they are the ladies of Milan Chapter Motoclub. And, overall, they are not professional models. Month after month, they get in touch with words, personal thoughts and colours of these relationships. All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.

Agency: Grey Milan, Italy.

Nederburg Ingenuity Wines "Spines"

Wine Magazine is a collectors piece, witch is to say, subscribers save each and every edition. With this in mind we ran a silver of an ad along the spine of 13 seperate issues from januari 2008 to januari 2009. When stacked together in sequence, the spines reveal the new Nederburg wine, Ingenuity. It takes a whole year to get the message, but then the wine isn't made in a hurry either.

Agency: Net#work BBDO Cape Town, South Africa.

Restaurant-bar Le Cactus "Monday Hot Wings"

Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget. Communicate the burning effect of spicy wings by putting stickers featuring the face of a men screaming on the rear window of taxis. The man's tonque is superimposed on the central brake light, creating the effect of extreme heat. Many positive comments from current customers, increased traffic, and tingling tonques.

Agency: Lg2, Montreal, Canada.

Inspiration.

The sun was shining on all the sneaker freakers in Stockholm! Plenty of collectors set up a table with stuff to trade and sneaker suppliers from Vans, Nike, Gola, Alife and Adidas made their best to to add that little extra to this event with difrent kind of happenings and promos. "Swapping is the new shopping"

Fitness First "Bus Stop"

People waiting on the bench of this bus stop could see their measured weight in the poster space. Fitness First.

Agency: N=5 Amsterdam, The Netherlands.

ZDF "Batbus"

With increasing speed, the airstream lifts Batman, (connected to the window with a suction cup) right up to the level of the windows of the Hamburg City Tour buses. Stickers on windows listed the film's broadcast dates for passengers.

Check the video here:
Batbus

Agency: Kolle Rebbe, Hamburg, Germany.

Inspiration.

Improv in Toronto's latest action subway dance party took place on February 21. 450 people participated in the dance. The concept is get on the subway, listen to your music on your mp3 player and start to dance until a) people start to join you, b) people get scared and get off the subway and consequently the authorities tell you to stop the dancing. It's kind of like that silent rave party, but the spontaneity of it makes it even funnier.

Check the video here:
Subway dance party

IGFM/ISHR "Blacklighter"

All over the world, governments exert too much control over the press. They were asked to draw attention to these violations of the right to free speech, and to do it as cheaply as posible, since the "International Society for Human Rights" needs every cent it has for the battle against censorship. They substituted the bright yellow ink of a highlighter pen with dense, black ink and distributed these modified pens to journalists attending a press conference held by the ISHR on the subject of 'Freedom of the press at the 2008 Olympic Games'. Instead of highlighting a text, the marking pens left behind a censor bar on the paper. Shortly after the press conference, the site views of www.igfm.de, the german department of the ISHR increased by 28%. They also received 50% more requests than usual from journalists seeking informative literature about censorship.

Agency: Jung von Matt/Alster, Germany.

Adidas Originals "The Ting Tings"

Adidas created secret and really interesting show with the british duo The Ting Tings. Within the concept “Originals”, the brand distributed to guest white clothes from their new collection. In a completely white space and "armed" with pens and paint guns the guest could paint everything even the musicians. Adidas promotes again the creative expression with this stunt.

Check the video here:
Adidas Originals

Blush Lingerie "Imagine"

Imagine yourself in Blush dessous.

Agency: Glow Berlin, Germany.

Georgia Max Coffee "Ski Toilets"

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.

Agency: Tugboat Tokyo, Japan.

Rotary Blood bank, Rotary International "Heart"

The Rotary Blood Bank wanted a giveaway to thank voluntary donors for their life saving contribution. During blood donation, a donor presses a soft ball repeatedly to hasten the supply of blood. They replaced the commonly used soft ball with one that is shaped like a heart. Amazingly, pressing the heart soft ball resembles the pumping action of an actual human heart. Making the donor realise that every drop of blood he gives, helps save a life. Message: Thank you for making a heart beat longer. Also every donor gets to keep the heart that he used, wich serves as a powerful reminder of how blood donation gives new life to a heart.

Agency: Leo Burnett New Delhi, India.

WWF Earth Hour "Darth Fladder"

To communicate Earth Hour to the young crowd, they created an appealing boomerangcard and a facebook blog, on wich we see Darth Vader himself appreciating the beauty of nature. On the back of the card and on the Blog they invite people to come to the dark side on march 28th, from 20h30 to 21h30, to...

Agency: Germaine Brussels, Belgium.

Posigraf printers "Trees"

Our paper* is to preserve the environment. (*A Brazilian expression meaning "job")

Agency: MarketData Direct & Digital Curitiba, Brazil.

Ophthalmic Institute of Curitiba "Glasses"

You may have forgotten eyeglasses somewhere in your home. Donate it to us.

Agency: MarketData Direct & Digital Curitiba, Brazil.

Leitmotif “Find your soul mate”

Last February 14th, Meetic celebrated the Valentine’s Day in an original, fun, and above all, passionate way. “Find your soul mate” was the leitmotif. In Largo do Camões, Lisboa, Meetic created an enhanced environment to single men and women meet, giving them the opportunity of knowing each other, while spending a good time together. Men were given the chance of sending a message to their "target" (cupido style), who would respond by sending one of their shoes through a butler, if interested. If, on the other hand, women decided to initiate the meeting process they would send one of their shoes to the chosen person showing, that way, their interest. Spirits were high and love was in the air. Everybody had a good time, except for the ones who didn't show up at Chiado.

Agency: Meetic, Portugal.

Galle Literary Festival "Books are back"

To create awareness about the Literay Festival on a shoe-string budget. Book titles were placed in cafes, perfume shops, supermarkets, dvd shops, art galeries etc, to announche that books are back in town. Tickets to the Galle Literary Festival were sold out. The communication was commended by the literati.

Agency: Phoenix Ogilvy, Sri Lanka.

Iodex "Christmas Tree"

Iodex is a balm that helps alleviate back pain. Their competitor brand Siddhalepa is a multi-purpose rub. So their objective was to raise awareness of Iodex as the balm that specialises in relieving backaches. As an ambient idea for Iodex, they displayed Christmas trees in supermarkets and pharmacies during the season. Only the top half of the tree was decorated. The lower half, wich requires you to bend down to decorate, was left bare. The message below the tree read "Bless your back this Christmas. This piece of creative raised awareness about the specific attribute of the product. People took to it as a specialist in backaches. The pharmacies and supermarkets where trees were placed witnessed a welcome push in sales for the month of December.

Agency: Phoenix Ogilvy, Sri Lanka.

Amnesty International "Candle"

Their objective was to make people understand the meaning of the Amnesty Candle (bring the horrors to light; No one will keep us from seeing) and boost Amnesty's brand appeal. They created an "interactive card". The people who bought the candle received a card with it. They had to bring the flame of the candle close to the black card to see the image that was hidden behind the black surface.

Agency: Air Brussels, Belgium.

Mastercard "Priceless"

The things we do for love: Priceless. Hannah Davis, will you be my valentine.

Agency: McCann London, United Kingdom.

LG KS360.

In order to communicate the new LG mobile phone, the LG KS360, with a specifity of having a keyboard similar to a computer making easier to write an SMS. In order to highlight that a stunt was created - Desafios SMS 360 - consisting of creating a national contest in order to find the fastest portuguese SMS writer. The participants had to write a 164 letter phrase in a fastest time. The regional winner (received a mobile phone) will play against eachother in a final in order to find the fastest fingers in Portugal (winning a € 5.000 prize in a travel cupon).

Agency: Torke Lisbon, Portugal.

NRDC "Global Warming - Hot Cup & Sleeve"

Hot cups & companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).

Agency: KNARF New York, USA.

Nissan "Catch up"

The Nissan Murano has always been mould-breaking in the the looks department - part SUV, part luxury sadan. But the new Murano's smart technologically advanced features and styling made it just as innovative on the inside - helping it move ahead of the competition. Their brief was to find the best way to demonstrate that in direct mail. How do you demonstrate a car that's ahead of it's time? Show the rest of the world trying to catch up with it. Right down to the very direct mail promoting it. They sent the first half of the mailing, with the promise that this was just the half of it. They then followed with the second half of the mailing the next day, wich both visually and physically demonstrated the world trying to catch up with the new Nissan Murano - an engaging and unique way to use direct mail to best portray the idea.

Agency: Whybin\TBWA\TEQUILA, Australia.

Toyota "Greeting Card"

Dealership Toyota - Lovse wanted to wish a Happy New Year to their visitors in december. New year's card should be innovative, memorable and was supposed to reflect the holiday spirit. One greeting card - double usage. Card had a removable part/sticker with shown dimensions of break lights illustrated on the back for four most sought after Toyota models. Every step on the breaks created a New Year's greeting to all those driving behind.

Agency: Saatchi & Saatchi Ljubljana, Slovenia.

Saatchi & Saatchi "Lamp for dark times"

At the end of year 2008 they noticed that there is general uncertainty about 2009 because of the upcoming recession and cutting off communication means. They used this situation as an opportunity to create a "new business" project that will position themselves as experts for communications in a time of crisis wich demands special knowledge from an agency. Innovative, memorable action that would create response and potential "new biz" contacts. The solution consisted of two parts. First one - a direct mailing in a form of a useful night light wich had an appeal to visited their website www.saatchi.si/trendi. There were three presentations (trends/how/why to communicate) wich also offered a change of a free lecture from their strategic department. The response was surprising. The light was sent to 70 marketing directors of biggest Slovenian companies. In the first three days they had 74 visits on their website - 46 of them were unique visitors - and spent an average of 4,3 minutes. They got 20 written responses, mainly positive. With 6 of them they established personal contact and created a change in potential cooperation in the future.

Agency: Saatchi & Saatchi Ljubljana, Slovenia.

Frontline Flea & Tick Spray "Crawling"

A local petstore chain with limited budgets needed to push their range of de-ticking products. They needed a solution that was affordable yet impactful. The insight - you may be close to your pet but totally blind to flea infestations. Huge 225 sq.meter stickers, across 3 malls crawling with people were used cityeide to highlights their leading product range. The amusing, memorable and surprising use of simple ambient media made JakPetz and its Frontline products get more attention than any expensive ATL campaign. The outcome? Less fleas more sales. Happy dogs even happier clients!

Agency: Saatchi & Saatchi Jakarta, Indonesia.

Pratham "Shoeshine"

Like in the movie, Slumdog Millionaire, Indian streets are full of unreached children who become prey to easy jobs and money, ignoring education wich results in illiteracy. The country also has reputed NGO's who rise against such causes and have made a significant difference. Six Inches decided to partner one such NGO, Pratham an organization which aims at exposing unreached children from low-income families to early childhood education. One of the most common jobs that these guys take up is shoe polishing outside railway stations. To put a stop against this, they came up with this unique thought of converting the shoe polish box to a donation box.

Agency: Six Inches Communication Mumbai, India.

Väskshopen "The catwalk"

The bag shop by the name ”Väskshopen” in Karlstad, Sweden, has during the fall been showing itself off at several airports around the world. At the baggage claim on some chosen flights at Karlstad Airport, the arriving travelers could see a Samsonite Aeris suitcase going round and round on the baggage claim carousel with an obvious and enticing offer printed on the side.

Agency: Clara Karlstad, Sweden.

Tryvann Winter Park "The snowing billboard"

Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway's capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions. A smart technical solution made it possible to create a mini snowstorm inside transparant billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.

Agency: TBWA\Oslo, Norway.

Christina Aguilera Perfumes "Sometimes, It's All You Need To Wear"

Based on the concept: "Sometimes it's all you need to wear", their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. reaching over 1,500,000 consumers, the campaign led to the highest sales everfor a new perfume in Israel and got extensive news coverage in newspapers, TV and online.

Check the video here:
Christina Aguilera Perfumes Promotion

Agency Mizbala, Tel-Aviv Yafo, Israel.