1300 Flowers "PA Day 1300 Flowers"

They turned street signs into flowers for PA Day. 450 signs were converted in Melbourne, Sydney and Brisbane. Personal Assistants and bosses were targeted by placing the ambient advertising in CBD and commuter belt areas. The results speak for themselves. Compared with PA Day 2008, orders were up 77% and average revenue per order was up 14%.

Agency: Banjo Sydney, Australia.