Monday, May 11, 2009

Scala JWT "Eggfight"

Every Easter all Romanians engage in an age long tradition, that no one seems to know, or, indeed, care, where it came from. They pick what they believe to be the strongest egg in the basket and they smash it against another, chosen by one of their friends, along with the words "Christ is resurrected", to which the opponent answers "He is resurrected indeed". It's always difficult to pick up the strongest egg for the fight and everyone has his own method or tricks. Scala JWT Bucharest decided to add a twist on another age old tradition - intricately decorating the Easter eggs - by providing their friends and clients with a set of stickers designed to pimp the unsuspecting eggs for the big battle.

Agency: Scala JWT Bucharest, Romania.