Saturday, May 16, 2009

SulAmérica Home Insurance "Wild Pets"

By means of several digital campaigns for database enrichment, they have detected that 30% of the families of SulAmérica Home Insurance’s clients had harmless pets. They have used this information to create an incentive action that leveraged renewal of SulAmérica Home Insurance. Based on the information obtained in the research, they sent warning plates, like those used for wild dogs, customized with the families’ pets.

Agency: Sun/MRM, Brasil.