AMI "Sinchuan"

AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Shichuan town but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores .

Agency: Y&R, Portugal.