Doy Doy "Kebab Truck"

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.

Agency: Saatchi & Saatchi Frankfurt, Germany.