Saturday, May 16, 2009

NGO IHDI "House"

The idea was to reach people who are looking for a real property to buy or to rent. Their objective is to move these people emotionally, showing them the reality of those whose homes are the city’s streets. And to do this, they will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties.

Agency: Sun/MRM, Brasil.