Amnesty International Croatia "The plate"

Awareness campaign for Amnesty International Croatia at the local student population. They created a print campaign that depicted life-threatening prison conditions for prisoners of conscience in Mayanmar. Since many of the prisoners are unlawfully imprisoned students they considered it the best story to communicate towards a student target group. The campaign was printed out and placed the on ideal media - hygienic trayliners for student cafeterias. This way students can compare prisoner meals with their own in order to grasp the gravity of the Myanmar problem.

Agency: HYPE Zagreb, Croatia.