Etat Libre d'Orange "Tom of Finland shopping bag"

Tom of Finland is a popular gay icon made famous by his sexually explicit illustrated books, as well as a range of fragrances launched in his named. And when you purchase on of his creations, what better than to carry on his sexual tone than giving the appearance that when you reach into the bag, you're actually stuffing your hand down the front of a very well endowered mans trousers.

Agency: Ogilvy, France.