Gas-X "Fries"

In today's world, people have a fast paced lifestyle, caring too little about their nutrition. Work schedules force us to eat out, mostly junk food, causing digestive disorders due to the meals that are harder for our bodies to process, and making us feel heavier and filled with gas. Gas-X has found a fun way to approach this issue with an activation among thousands of consumers in commercial areas of the city Quito. The activation consists in sending a french fries sack (not regular size) made of ballons to remind people the feeling of gas this kind of meal creates, acompanied to a blister of gas-X for their future relief.

Agency: Rivas Herrera/Y&R Quito, Ecuador.