Salvation Army "This Campaign Cost Nothing"

A pro-bono campaign that launched May 11 for the Salvation Army of Northern New England to create awareness of the organization's services. The entire campaign was done for free, creative was donated by VIA, and all media space was donated by local businesses. The campaign uses guerrilla media uniquely tailored to each business. It is also supported by print, online and T.V.

Agency: VIA, USA.