Monster.com "Ballet Soldier"

To remind people of the problem of being stuck in the wrong job and to reinforce Monster.com as the best platform for finding the right job. In a pack of tiny toy soldiers, a ballet dancer is found taking up the role as a soldier. The ballet dancer is completely out of the place. This reminds everyone not to get stuck in the wrong job and that Monster.com is the best platform for finding the right job. After DM distribution, new IP visits increased by 40% and new registrations increased by 30%.

Agency: JWT, Hong Kong.