Thursday, June 12, 2008

WWF "Caught in the net"

There are 111 Maui's dolphins left in existence. Their brief was to raise awareness of this issue in the lead up to a crusial parliamentary vote on net fishing. Their solution was simple. In the weeks before the vote, life size Maui's dolphins began appearing "trapped" in high profile fences across Auckland, including the front fence of parliament. The campaign received both TV and press coverage. The result of the vote has not been revealed.

Saatchi & Saatchi Auckland, New Zealand.