Wednesday, June 11, 2008

SABC Radio Sales "Goodies"

To ensure media buyers and planners included the SABC Outside Broadcast (OB) service into their media mix, its benefits of Mobility, Customisability and Priceless leverage had to made clear. The insight that outside broadcasts are interactive platforms influenced all campaign creative to be interactive too.

Agency: DraftFCB Johannesburg, South Africa.