Wednesday, June 24, 2009

Volkswagen "Bluemotion Petrol Receipt"

Raising the profile of Volkswagen's BlueMotion models. Positioning them as exceptionally economical and environmentally friendly vehicles. Assisting sales. They make use of a medium at BFT filling stations that does not cost anything and still precisely places their message in the hands of every motorist: The receipt for the petrol. The cashier system automatically divides the number of litres put in the tank by the average consumption of a Polo BlueMotion. The statement is simple: With a BlueMotion model from Volkswagen you would now drive considerably further than with your own vehicle. Driving is particularly not much fun for motorists at one point in time: When they pay the bill at the filling station. They make use of this regularly recurring event with a high potential for frustration into their idea to score for their message. - 12,459 hits on the site; - 237 online dealer contact enquiries; - 262 orders for BlueMotion brochures initiated via the petrol receipt. 2x Bronze Cannes Lions Direct Winner.

Agency: DDB Hamburg, Germany.