Sunday, December 02, 2007

Videorent "The 3-for-1 Campaign"

Promote Videorent's special offer "Rent three movies, pay one!" The 3-for-1 offer was presented by three orginal film titles from different genres and movies eras in a row. Reding the three titles one after another results in ONE very suprising film title that attracts attention. About 25% of the video store members took avantage of the special offer. Silver Eurobest Winner 2007.

Agency: Scholz & Friends Berlin, Germany.