Sunday, December 02, 2007

Nivea "The smell of summer"

This is the first scent film worldwide. Everybody knows the scent of NIVEA Sun products. This very fact is uded for their film: We see a beautiful beach from a static camera. The viewer expects a plot, but for 55 seconds nothing much happens. All they see is the same picture of the beach and hear the sound of sea-gulls and the sea. suddenly, they start to smell the scent of NIVEA Sun which comes out the air conditioning system of the cinema. 37% of all cinemagoers remembered the scent spot for NIVEA Sun spontaneously. Outstandingly 5 times more than for the classical NIVEA spots. Bronze Eurobest Winner 2007.

Agency: TBWA\Germany.