Sunday, December 02, 2007

Artesanos Camiseros "Any Shape"

Artesanos Camiseros tailors shirts for people with problematic body shapes. Their challenge was to gain attention and encourage potential customers to visit the store and have a first shirt made. We identified human-shaped objects in public places near major financial institutions (UBS, Credit Suisse) and challenged our client to make shirts for them. They then staged fitting sessions and attached removable tags that doubled as 10% discount coupons. The campaign resulted in a marked increase in foot traffic and sales. They also plan on staging these events every season. Gold Eurobest Winner 2007.

Agency: DraftFCB/Lowe Group, Switzerland.