Friday, December 07, 2007

Ambient idea for

Since the 1st of september 2007, at railway stations inGermany, people are only allowed to smoke in yellow marked rectangles. These so-called "smoking-islands" can be seen in the picture. With the approval of Deutsche Bahn AG (the national railway company), they transformed the "smoking-islands" at the central stations of Wiesbaden and Frankfurt into labyrinths. At the ashtrays, they showed smokers a quick and easy way to escape the labyrinth, and accordingly their nicotine addiction. (Translation: Getting in was easy. To get out visit Germany's largest non-smoking community).

Agency: Saatchi & Saatchi Frankfurt, Germany.

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