Thursday, December 06, 2007

Unicef "Joaninha"

Silent vitims: the AIDS orphans who are left behind. They don't even formally exist and are entitled to nothing. Birth registration gives these childeren access to fod, education and health care. Theit world is made real through the poignenant story of a dying mother giving her 11-year-old daughter Joaninha from Mozambique some final life lessons on her deathbed, using a wide range of media activities. A Joaninha, "glossy" was even brought out in the Linda, style and format (well-known Dutch glossy). And with great result. In Mozambique alone, almost 200,000 childeren have been registered (twice the target).

Agency: Downtown Amsterdam, The Netherlands.