Tuesday, December 18, 2007

Society for People's Action for Development "Aids Countdown"

Spad (society for people's Action for Development) a Bangalore-based NGO, deals with sexual health and HIV/AIDS issues. To support their AIDS awareness endeavour, this poster propogated one simple message - Condoms prevent HIV/AIDS. This 3-D poster announces the projected HIV population for 2007 on individual packs of condoms, playing the dual role of a dispencer. Since the condoms are stacked in descending order, every time someone dispences a pack, the population automatically goes down. When all the condoms are dispensed, the eventual figure becomes zero. This poster was available to vulnerable audiences across Bangalore in colleges, nightclubs and malls.

Agency: Ogilvy & Mather Bangalore, India.

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