Sunday, December 16, 2007

Save the Children "Brainteaser"

To grow awareness for the "Save the childeren" charity, they placed a series brainteasers in the quiz & crossword section of newspapers. These riddles were constructed in a similar style to old mathematical brainteasers. Through this rational and factual manner, they were able to educate the readers on the true horrors and atrocities that many childeren face in their everyday lives. On the corresponding webpage, further information regarding these issues was available and the readers could make a donation.

Agency: Saatchi & Saatchi Frankfurt, Germany.

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