Wednesday, December 12, 2007

DHL "Flags"

While designing the annual DHL calendar for stakeholders across India, the challenge was to go byond just a desktop reminder and distinctly highlight the DHL corporate proposition: "We deliver anywhere". The execution was that of a design, wich incorporated the national flags of lesser-known countries in such a manner that every time one turned to the required month, a new flag revealed. This emphasized DHL's "anywhere" reach, spreading over 220 countries and territories worldwide.

Agency: Ogilvy & Mather Mumbai, India.