Friday, December 05, 2008

SPRD.NET "Any Design - Graffiti"

To claim Spreadshirt as the online-platform for self designed T-shirts and increase awareness in a trend-conscious target group. To boost clickrates. With the sprayed T-Shirt-stencils on interesting motives we showed 1:1 what is the strenght of Spreadshirt: any design is possible. Directed to a young trend-conscious target group, they started the project in the trend-quarters of large German cities. Spreadshirt is an online-shop for cool t-shirts. The special feature: Everybody can upload his individual design and print it on a T-shirt. We sprayed Ts-shirt outlines with easily removable paint over interesting motives e.g. graffitis, other advertising posters, signs or candy machines. With the headline Any design you can imagine was surprisingly clear: on there is no T-shirt twice. A lot of attention, even in relevant blogs. 12.4% more clicks, 8% more orders and 3 new wholesales.

Agency: Serviceplan Munich, Germany.